Blake Lively Announced as the new face of Gucci Premiere

Blake Lively Announced

Blonde beauty Blake Lively has just been revealed as the new face of Gucci's latest fragrance Premiere.For the campaign, Blake stars in a short film directed by Drive's Nicolas Winding Refn - while the shots for the campaign were taken by Mert & Marcus.

Frida Giannini, Gucci Creative Director, said of the campaign: “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."

Speaking about her new role, Blake said: “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance."

The new scent will be launched exclusively in Selfridges on 5 July and nationwide from 25 July.