The Challenges of Business Branding

For a while now I have been brainstorming ways to improve my business branding for my photography note card packaging. During my first year of business, I simply packaged my cards in a clear resealable bag and sent them out with my business card when I had an order.

Now I'm striving for more of a completed package that includes business branding that will excite the customer when their photography card order arrives. However I'm stuck with which idea is the best...

First of all I currently have 900 clear resealable bags. I purchased such a large quantity of these bags because I got a discounted shipping rate and a discounted bulk rate. So what to do with these bags? Well I thought initially I would try to sell them and then once they were sold I could purchase card boxes. If you follow me on Facebook, you might have saw me post that I decided to use stationary boxes with a clear lid, a navy raffia ribbon wrapped around and a small oval business logo sticker in the corner.

Well I have a lot of interest in the bags however they are too big for most of the interested buyers. So I have gone back to brainstorming. Here are my ideas...I think that I am leaning towards #2, what do you think? Let me a comment with your favorite.

#1- I cut the plastic resealable part of the bag using a paper cutter so that it was a clean, straight cut. I then added a rectangle logo to the bottom right corner of the bag. If I choose this option, I'm thinking about also adding a small circle to hold the flap down in the back.

#2 - I felt like the logo on the front was distracting from the photography cards so my second option is to seal the bag with my rectangle logo sticker. The front of the packaging would be plain and would only show the photography cards.

I will also be adding a small insert that will include sayings on the cards, size, and description as well as my website.

I found Name Badge Labels that are 2-11/32 x 3-3/8 inches. I have used them for my bags at craft shows and they have worked really well. So I thought I could use the same label for my branding too.

#3 - I would keep the original bag and add the sticker tag to a piece of navy cardstock. I would then tie it to the hanger hole at the top of the bag with raffia.

I'd love to hear your thoughts!

New Mounting Service! Standouts Available on Etsy

New this week!

Standouts are an affordable option for fine art in your home. The photograph of your choice will be mounted on this lightweight but durable material. It will have a lustre coating over top of the photograph which protects it against UV rays and fingerprints. The great thing about standouts is they are ready to hang whenever your order arrives. No framing or matting is needed!

Standouts give a similar appearance to the more expensive gallery wraps however they do not wrap around the sides, instead the sides are available in two colors, black and white. The choice is up to you!

Standouts are available in select sizes which include:

8x8

8x10

8x12

10x10

11x14

16x20

16x24

20x20

To purchase this mounting option, just choose the photography print of your choice and the standout that matches the size that you would like to have for your home. Your order will arrive in approximately 4-7 days.

If I do not have a photograph listed in the size you would like, simply contact me and I will list the size for you in a timely manner.

5x5 Photography Print Packages Now Available on Etsy

I have listed a few 5x5 inch photography wall decor sets on Etsy. So far the packages include the following styles: industrial, rustic, garden and botanical, garage art, and children decor.

Coming soon: additional styles and sizes.

Two Photographs That Tell A Story

Winners of my Very First Giveaway!

On Tuesday, January 31 my first giveaway ended with much success. At the end, I had received 100 entries. I am so impressed with the turnout, I am thinking about doing a giveaways more often.

And the winners are...

The 1st prize winner was Kathleen Riley of Vintage Eye won 40 handmade and photography note cards!

Since I reached 100 entries, the 2nd prize winner was Renee Parker of Created by Renee and Artspell. She won a 8x10 photography print of her choice. She choose this photograph.

Thank you to all who have entered!

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