Akshay Kumar's Joker Not a 3D Film Any More

Akshay Kumar's Joker

Shirish Kunder's sci-fi fantasy adventure, Joker, headlining Akshay Kumar and Sonakshi Sinha, will not be in 3D as planned originally.
Shirish Kunder, director/producer of Joker says the film was to be the first 3D film but it lost that USP to other films already released in that format.
"The initial plan was for Joker to be the first 3D film with a big star. But that USP doesn't hold anymore. Taking into account the recent responses to 2D versus 3D ventures, we decided to reach out to a wider audience," Shirish told TOI.
UTV, the joint producer of the film, think more than 3D Joker has to its advantage the star power of Akshay and the storyline.
"For a movie featuring a superstar, the draw is more the star power and the content. We have seen this in case of many films over the past year that have clicked at the BO more for the film itself rather than the incremental business from 3D screens. Given this experience, we took a collective decision with Akshay, Shirish and his wife Farah Khan to complete Joker in the regular 2D format only," says Siddharth Roy Kapoor, MD, UTV.
Joker filming was completed in November. It will bow in theaters on September 14.